Beauty In Belmont

    A beauty boutique carrying hard-to-find cosmetics, skin care and fragrance brands from Southern California, the United States and abroad, opened late last month in Belmont Shore.

    Battalions of Beauty is the exclusive retailer for the Swedish makeup line FACE Stockholm (which boasts a celebrity clientele including Sarah Jessica Parker, Jennifer Aniston and Nicole Kidman), said Sarah Smith, senior public relations manager for the Long Beach-based business.

    Smith added that Battalions of Beauty also is the only store in Long Beach with TOCCA Beauty body creams, home fragrances and lip glosses from Italy as well as brands such as D’Orsay, Aquiesse and Beauty Blender.

    “We (the owners prefer to remain anonymous) chose to open Battalions of Beauty because of customer convenience and loyalty to the local economic community,” Smith said.    

    “As Long Beach residents, we collaborated with our friends to bring fun and unique brands into Belmont Shore and shift our purchases from the Internet or South Coast Plaza to Belmont Shore and keep the dollars in our neighborhood.”

    Smith said the store has a variety of products fit for any budget. Also, the store specializes in environmentally-friendly skin care choices and organic skin care lines.

    Besides products for women, Battalions of Beauty features EcoMe all natural pet products (such as shampoo, fur detangler and cat litter freshener).

    For details about this new Belmont Shore business, which is located at 202-A Argonne Ave. off Second Street, visit or call 433-9538.

Rock To Paper

    Rock Paper is coming to Long Beach’s stores next week, said Katie Kelley, Long Beach resident and vice president of sales for Rock Paper Products and its parent company Urban Smart.

    Kelley said journals made from rock paper, which is an eco-friendly paper made from crushed limestone, will be for sale next week at Lyon Art Supply at 441 E. Fourth St. and more area stores soon after.

    Urban Smart first debuted Rock Paper at a stationary and gift show in New York earlier this year.

    “Our goal is to get our eco-friendly product in Long Beach,” she said.

    “It is a totally different experience because Rock Paper does feel the same as paper. But it is better than paper — the process to make it is water free and tree free and the Rock Paper is tear and water resistant. It stretches and is hard to tear and the ink doesn’t run.”

    She explained that Rock Paper is created using the calcium powder that comes from crushing up limestone rocks.

    “For every ton of Rock Paper, we save 23 trees and 7,400 gallons of water,” Kelley said. “It requires 50% less energy than paper created from trees and has zero water contaminants.”

    Also, Rock Paper can be recycled.

    Journals made with Rock Paper include 40 pages of Rock Paper and come in a variety of sizes with 12 different cover designs. Each costs $16. Part of the proceeds go to Arbor Day Foundation for planting new trees.

    Kelley said Urban Smart soon would begin selling Rock Paper sketchbooks, gift bags, envelopes, sticky notes and other products.

    For details, go to the Urban Smart website at

Bastille Day Pizza

    Zpizza is celebrating Bastille Day, celebrated on July 14 (today), with free samplings of a French-inspired pizza, The Provence.

    Made with fresh, organic tomato sauce, homemade roasted garlic sauce, mozzarella, capers, artichoke hearts, tomato and basil, Zpizza invites Long Beach diners to celebrate French National Day with free pizza tastes between 11 a.m. and noon and 4 to 5 p.m. Thursday.

    Additionally, Zpizza is introducing a new, sweet summer salad, Strawberry Goat Cheese Salad. The limited edition dish combines a mix of lettuces such as baby red and green oak, baby lola rosa, baby romaine and baby red romaine topped with creamy goat cheese, candied walnuts and ripe strawberries, tossed in a balsamic vinaigrette. Avocado or chicken add-ons are available as well.

“The strawberry and goat cheese salad is an opportunity for us to offer our customers a refreshing new salad that takes full advantage of a wonderful seasonal fruit that defines the fun taste of summer,” owners Mark Weeter and Julie Kossak Zpizza said in a release.

    Zpizza, which has locations at 5718 E. Seventh St. and 4612 E. Second St., features artisan pizzas, rusticas, pastas, calzones, sandwiches and salads for dining in house or for catered events.         For details about Zpizza or the Bastille Day pizza samples, visit

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