LBG Salvation Army

Nonprofit Partnership trainer Christina Kreachbaum, left, Melinda Lankford of the Salvation Army and Julie Meenan, Josephine Gumbiner Foundation, put up a Long Beach Gives banner for last year's event.

Long Beach Gives, the citywide fund-raising event, is gearing up for the Sept. 23, 2021, version.

In 2020, its second year, Long Beach Gives raised more than $1.7 million for more than 150 nonprofits. The 2021 goals are $2 million and more than 200 nonprofits.

This campaign is almost completely online, and includes training for participating nonprofits in digital fundraising. That's why registration is six months in advance — to allow for orientation and training sessions.

And this year, the information sessions this month will include availability of live Spanish and Khmer translation services. Training will include translation if necessary.

Applications from nonprofits to participate in Long Beach Gives are available now, with a deadline of 5 p.m. March 31 to get signed up. A representative from each nonprofit is required to participate in one of two information sessions this month — 2-3:30 p.m. Friday, March 12, and 10-11:30 a.m. Tuesday, March 23.

Those sessions will be online and will include the language translation. Application forms and links to the introduction sessions are at Organizers recommend nonprofit leaders attend one of the sessions before applying, because there will be several changes this year.

Next month, there will be two orientation sessions — attendance to both is required. They will take place from 1 to 3 p.m. April 20 and 27 (Tuesdays).

Primary sponsors of the event are The Nonprofit Partnership and the Josephine S. Gumbiner Foundation. For more information, go to or reach out to Campaign Director Niko Galvez by calling  562-645-6476 or emailing

—Harry Saltzgaver

Harry has been executive editor of Gazette Newspapers for more than 26 years. He has been in the newspaper business for more than 35 years, with experience on both weekly and metropolitan daily papers in Colorado and California.

Load comments