People can support California State University, Long Beach, during its first Long Beach Giving Day — part of a 27-hour worldwide fundraiser.
The school's Basic Needs, General Scholarship, Study Abroad and unrestricted Beach funds will receive the money. The university now receives less than 28% of its funding from the state, so students rely on the four funds to help pay the bills, according to assistant director of annual giving Kelsey Crane.
"We decided to have it because Giving Tuesday has been really prominent in the last few years," Crane said. "Long Beach State deserves its own day."
She added the day is meant for a couple things, including promoting the school, and bringing together alumni, friends, parents and students for one day — from wherever they are. Donations will be accepted online from midnight Eastern Standard time until 11:59 p.m. Pacific Standard time on Thursday, March 15. She also said there isn't a goal, except to focus on raising money for students in four of the main areas they receive extra support.
"If you're giving on this day, it's really going to the students," Crane said.
Crane also said organizers will post to social media throughout the day.
"It's really just about promoting the institution," Crane said.
But, she added, any amount people could give would benefit students.
People can give in person from 11 a.m. to 2 p.m. at the Philanthropy Fair in the North Quad (adjacent to Peterson Hall). The fair will feature Instagram giveaways from businesses and others, opportunity drawings, informational booths and a taco food truck. Crane said booths will show how philanthropy affects the campus, with departments including the shark lab, CSULB police K-9 unit and more.
SchoolsFirst Federal Credit Union will match up to $10,000 in the day's donations to the General Scholarship Fund, and the Forty-Niner Shops, Inc. will match up to $10,000 to the Basic Needs Fund.
The Basic Needs Program is a comprehensive initiative addressing housing and food insecurity on campus. Donations on Giving Day will go to its Student Emergency Intervention and Wellness Program, which helps in emergencies, and the ASI Beach Pantry, providing students with food, toiletries and school supplies.
Another area receiving money, the General Scholarships Program, is just what it sounds, helping students with money for school. Another, the Beach Fund, supports various campus programs, helping fill gaps in state support. The Study Abroad Program helps students learn in other countries, enabling them to better understand global issues.
"It's important to learn about outside cultures," Crane said.
Emily Thornton can be reached at email@example.com.