Long Beach’s Pine Avenue mainstay MADE by Millworks is about to get a little more intoxicating.
The space, known for its art gallery, events and local crafts, will soon transform its former loading bay into a bar that will feature a rotating menus of craft beers and wines, as well as an array of non-alcoholic selections.
The new spot will be called Elinor, after Long Beach resident Elinor Otto, 99, who was an original Rosie the Riveter. Following that theme, Elinor will open on March 21, National Rosie the Riveter Day.
Heather Kern, the store’s manager, said she was in the process of rebranding the store to focus more on women’s empowerment — with art in the style of Rosie the Riveter — when the idea for the bar’s name came to her.
“I’m basically a Long Beach native, and I know we have our own history of Rosie the Riveter,” she said.
Otto said in a phone interview that she was “so honored” to have the watering hole named after her.
“I’m looking forward to going down there and seeing it,” Otto said. “It looks lovely.”
In particular, Otto said she was excited to see the space’s focus on the empowerment and accomplishments of women. The fact that all of that will be happening under the banner of her name, she said, is just the icing on the cake.
As for the grand opening, Otto said there’s a small chance she may have a scheduling conflict, but “I want to be at the bar” that night, she said. “I certainly do.”
In keeping with the bar’s focus on Long Beach, all of the beverages will hail from local, independent or women-owned businesses.
In addition to sipping on those libations, patrons will be able to watch projected classic movies and TV shows or use the free Wifi and hang out for a while.
Kern said her team is still sorting out the details for the grand opening, such as which bands will play. What she does know, though, is that it will happen on March 21.
For more information, visit facebook.com/elinordrinkery.