Taste of Brews

Attendees enjoy drinks during a previous Taste of Brews event. 

Frothy drinks aplenty will be on hand again next week.

The Taste of Brews series will offer a new Thirsty Thursdays from 4 to 9 p.m. March 9, atop the Nike Factory Store at The Pike Outlets (71 Aquarium Way). The age 21-and-older event continues on the second Thursday monthly through August, when organizers also will have Taste of Brews Long Beach on Saturday, Aug. 19.

“Thirsty Thursdays at The Pike Outlets is an all-new, outdoor beer garden event, not a tasting with massive crowds,” general manager Mike Kingsbury said, noting it targets young adults — a $5 admission with a buy one, get one deal; $5 premium 16-ounce craft beer pints; and $5 food options. There also is a $20 VIP option, with a 16-ounce souvenir acrylic pilsner glass, two complimentary beers and a $10 off coupon for Taste of Brews Long Beach.

Taste of Brews began in 2011, with Kingsbury at the helm, he said, but after talking last August with Lighthouse Park general manager Brent Gonzalez, a new idea was formed and received approval from The Pike Outlets in January.

“He (Gonzalez) encouraged us to create an event for The Pike Outlets,” Kingsbury said. “More recently, we have been working closely with (Pike specialty leasing agent) Sara Calderon and (Pike marketing coordinator) Lauren Provence. Both have been extremely helpful and professional.”

Each of the events is themed.

“The first event in the series on March 9 has a distinctly local theme with Ballast Point and Congregation Ale House among the participating breweries,” Kingsbury said, noting the others are Smog City and Sierra Nevada.

And, local band BearWulf will perform original and cover music, he said. A local food vendor is being lined up as well, he added.

There also will be games, such as giant Jenga, electronic basketball and corn hole.

“Our hope is that people will have a fun time without spending a ton of money and then visit one of the many Pike Outlets for dinner or an appetizer,” Kingsbury said. “(We wanted to create) a fun adult environment that will lure the many loyal Taste of Brews’ followers in the Long Beach area to the Pike on a Thursday evening.”

Thirsty Thursdays in April and onward will have themes, Kingsbury said, with costume contests and prizes. Kingsbury mentioned organizers expected a couple hundred attendees during the several hours for the first event, and hopefully more going forward.

And as all Taste of Brews events do, he said Thirsty Thursdays will benefit the nonprofit Long Beach Marine Institute, which works to acquaint residents with the Southern California coast’s resources and provide marine science understanding.

Paid parking is available at the structure at 65 Cedar Ave.

For more information and tickets, visit www.tasteofbrews.com.

Emily Thornton can be reached at ethornton@gazettes.com.

Emily is a staff writer covering higher education and other various topics for Gazette Newspapers. She has a background in weekly and daily newspapers and a bachelor’s in communication from La Sierra University.

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